How to create stylescapes to elevate your brand identity
There are a few key steps involved in creating a stylescape:
- Define your brand identity: The first step is to define your brand identity. What are your brand’s core values? Who is your target audience? What is your brand’s personality? Once you have a clear understanding of your brand identity, you can start to gather inspiration for your stylescape. It’s also important to list all of the brand attributes. These will then be compiled into a brand statement which will be used as a source of inspiration to gather the visuals for the stylescape.
- Gather inspiration: Once you understand your brand identity, you can start to gather inspiration for your stylescape. This could include looking at other brands you admire or browsing through images, colours, typography, textures, or patterns you find visually appealing.
- Choose your colours: Your brand colours should be carefully selected to reflect your brand identity. They should be consistent across all your marketing and branding materials, from your website to social media posts.
- Choose your typography: Your typography is just as crucial as your colours. Your brand typography should be easy to read and complement your brand colours.
- Choose your imagery: Your imagery is another vital element of your stylescape. Your imagery should be high-quality and should represent your brand identity.
- Create a stylescape: There are a few different ways that you can start to put your stylescape together. You can create a mood board, a collage, or even a simple presentation. Remember to choose a style that works for you and that you can easily share with others.
- Get feedback: Once you’ve created a rough draft of your stylescape, getting feedback from others is essential. This will help you refine your stylescape and ensure it’s on the right track.
Creating a stylescape is a great way to elevate your brand identity. By following these steps, you can create a cohesive and memorable visual representation of your brand.
In a world that increasingly relies on visual communication, stylescapes are key for companies seeking to build a strong, cohesive, and resonant brand identity. They help create an emotional response to the brand’s look and feel.
Building a strong brand doesn’t just stop after you create the initial assets. Branding is the essence of who you are as a brand, but all companies need marketing to build awareness for their brand, products and services.
Mastering stylescapes is an essential first step for any company looking to elevate its brand in the digital age.