In today’s competitive IT industry, a company’s website often serves as the first point of contact with potential clients.

BEST, a leading provider of SAP reconciliation add-on modules, faced challenges with an outdated website that didn’t seem to reflect its product excellence.

Through a strategic partnership with FDC, BEST successfully revitalised its digital presence, enhanced the sales process and deliver quality, analysed marketing deliverables.

BEST operates in the SAP industry, specialising in the development and implementation of high-quality SAP add-on modules. With years of experience and a strong reputation built through word-of-mouth, BEST had historically relied on their product quality to speak for itself and the website to be used as a complimentary information source. However, to evolve the website design and product messaging as well as reach a broader market they recognised the need to elevate their digital presence to match their product excellence.

The challenges BEST faced were multifaceted:

• An outdated website
  
• Sometimes difficult user experience (UX) that made navigation difficult
• A need to better communicate product value
• Competition with strong visual branding

In an industry where first impressions matter, BEST’s digital presence may have been impacting them to lose potential customers before they could even demonstrate their product superiority.

FDC agency implemented a comprehensive strategy to address BEST’s digital challenges:

• Thorough website audit: Conducted a detailed assessment using a 9-point checklist to identify key areas for improvement
• Brand refresh: Executed a stylescapes exercise, providing three distinct options for BEST to choose from
• User experience optimisation: Redesigned the website architecture to enhance navigation and user flow
• Sales process streamlining: Integrated Calendly to simplify the booking of demo meetings
• Content strategy: Developed clear, effective messaging to communicate product value
• Collaborative workshops: Engaged in deep-dive sessions to understand BEST’s products and goals

The key to this project’s success was the consistent collaboration and communication between FDC and BEST. Through dedicated workshops and review sessions, FDC gained a deep understanding of BEST’s products, values, and goals. This collaborative approach ensured that every decision, from design choices to content strategy, aligned perfectly with BEST’s vision while meeting modern digital standards.

The website transformation yielded significant improvements for BEST:

•  Enhanced online presence that accurately reflects product quality
• Streamlined sales process, reducing steps to book a meeting
• Improved competitiveness in the marketplace with clearer product offerings, client and case study highlights.
• Better communication of product value through the website
• Increased credibility and professional appearance online

BEST’s journey from an outdated website to a competitive digital presence demonstrates the power of strategic website redesign. By addressing fundamental issues in user experience, branding, and sales process, FDC helped BEST create a digital presence that truly reflects their product excellence. BEST now stands ready to compete effectively in the digital space, with a website that serves as a powerful asset in their marketing toolkit.