The truth is most brands are barely scratching the surface of LinkedIn’s potential.

They often post random updates, share generic content, and wonder why their visibility isn’t improving.

But here’s the deal: LinkedIn has become a powerhouse for brand building, with over 900 million professionals actively engaging on the platform.

Want to know the best part? You’re about to discover 10 proven LinkedIn management tips that will transform your brand’s visibility – and they work even if you’re starting from scratch.

Here’s what we’ll cover:

1. Why most brands fail at LinkedIn management (and how to succeed)
2. 10 actionable tips that actually drive results
3. Real examples of brands crushing it on LinkedIn
4. A step-by-step implementation guide for each tip

Let’s dive into the strategies that will revolutionise your LinkedIn presence.

1. Optimise Your Company Page Like a Pro

Your LinkedIn company page is often the first impression potential customers have of your brand.

But most companies make crucial mistakes in their page setup that kill their visibility before they even start.

Here’s how to do it right:

• Complete every section

• Use all 2,000 characters in your “About” section
• Add your location and industry
• Upload a high-quality banner image

• Keyword optimisation

• Place target keywords in your company description
• Use industry-relevant terms in your specialities section
• Include searchable terms in your tagline

2. Create a Content Calendar That Actually Works

Random posting is probably killing your LinkedIn visibility.

Here’s the deal: A strategic content calendar can help you maintain consistent engagement on LinkedIn. 

Follow this framework:

1. 30% industry insights and thought leadership
2. 30% behind-the-scenes, building in public, and company culture
3. 20% product or service highlights
4. 20% personal, emotive stories

Pro Tip: Use LinkedIn’s analytics to identify your best posting times based on when your audience is most active.

3. Leverage Employee Advocacy (The Right Way)

Did you know? Your employees can be your most powerful brand ambassadors on LinkedIn.

But here’s the thing: You need a structured approach to make it work.

Here’s how:

1. Create clear guidelines for sharing company content
2. Recognise and reward active participants
3. Make it easy with an employee advocacy platform

4. Master LinkedIn’s Algorithm

Most brands fight against LinkedIn’s algorithm instead of working with it.

Here’s what really works:

• Post native content (LinkedIn loves it)
• Encourage early engagement within the first hour
• Use 3-5 relevant hashtags (not 20)
• Include a clear call-to-action in every post

5. Build a Winning Video Strategy

LinkedIn users are 20x more likely to share video content than any other type.

Here are examples of video content that you can start creating: 

1. Quick tips (30-60 seconds)
• Industry insights
• How-to guides
• Quick wins
2. Thought leadership (2-3 minutes)
• Expert interviews
• Industry trends
• Success stories
3. Behind-the-scenes/Building in public
• Team meetings
• Product development
• Company culture

6. Create Engaging LinkedIn Articles

But here’s the catch: Not all LinkedIn articles are created equal.

To create an engaging LinkedIn article, you will need to: 

1. Write compelling headlines (use numbers and power words)
2. Break up text with subheadings and bullet points
3. Include relevant images every 200-300 words
4. End with a clear call-to-action

7. Leverage LinkedIn Analytics for Growth

There’s a simple truth in marketing: You can’t improve what you don’t measure.

On LinkedIn, here are the metrics that actually matter:

• Engagement rate (not just views)
• Click-through rates on CTAs
• Follower growth trends
• Best-performing content types

8. Run High-Converting LinkedIn Events

LinkedIn Events can skyrocket your brand visibility.

Here’s how to nail it:

1. Choose topics that solve real industry problems
2. Create engaging event descriptions
3. Promote 2-3 weeks in advance
4. Follow up with valuable content

9. Optimise Your LinkedIn Ads Strategy

Throwing money at LinkedIn ads without a strategy is as good as throwing it away. 

Follow this simple  framework:

1. Define clear objectives
• Brand awareness
• Lead generation
• Event signups
2. Target precisely
• Job titles
• Company size
• Industry
• Skills
3. Test multiple ad formats
• Sponsored content
• Message ads
• Dynamic ads

10. Build Strategic LinkedIn Partnerships

Want to know a secret? Co-marketing on LinkedIn can double your visibility overnight.

Here’s how to do it right:

1. Identify complementary brands
2. Create joint content
3. Cross-promote events
4. Share audience insights

Measuring Your Success

How do you know if these tips are actually working?

Track these KPIs:

1. Follower growth rate
2. Engagement rate
3. Click-through rates
4. Lead generation metrics
5. Share of voice in your industry

Common Pitfalls to Avoid

But here’s the catch: 

Even with these tips, there are some common traps:

1. Inconsistent Posting: Set a realistic schedule and stick to it
2. Poor Visual Branding: Maintain consistent visual elements
3. Ignoring Comments: Engage with your audience promptly

Selling Too Hard: Focus on providing value first

Next Steps: Implementing Your LinkedIn Strategy

The best part is that you can start implementing these tips right away.

Here’s your action plan:

1. Audit your current LinkedIn presence
2. Prioritise 3 tips to implement this week
3. Create a 30-day content calendar
4. Set up tracking for key metrics

Remember: LinkedIn success doesn’t happen by accident.

However, by implementing these 10 tips strategically, you’re not just improving your LinkedIn presence – you’re building a powerful brand asset that drives real business results.

You can transform your LinkedIn presence from average to outstanding.

In today’s digital landscape, LinkedIn isn’t just another social network – it’s a powerful tool for brand building and business growth.

Are you ready to take your LinkedIn profile to the next level? Let’s have a chat.