What is lead generation, and how does it work?

Lead generation is the process of attracting and converting potential customers (leads) into people who have indicated interest in your company’s products or services. This is typically achieved through various marketing strategies, such as funnels, gated content, and B2B demand generation campaigns.

What is an example of lead generation?

 An example of lead generation could be offering a free e-book on your website in exchange for visitors’ email addresses. This allows you to capture contact information from potential customers interested in your expertise or offerings.

What are the steps to lead generation?

The main steps to lead generation include:

• Attracting visitors to your website or landing page
• Engaging visitors with valuable content or offers
• Capturing visitor information through forms or sign-ups
• Nurturing leads with targeted follow-up communications
• Converting qualified leads into customers

How do I generate leads?

You can generate leads through various methods, including:

• Creating valuable content (blogs, whitepapers, webinars)
• Optimising your website for search engines
• Using social media marketing
• Implementing email marketing campaigns
• Utilising paid advertising
• Offering free trials or demos
• Hosting events or webinars

How do funnels improve lead generation?

Funnels guide potential customers through a structured journey, from awareness to decision-making. This process helps nurture leads, providing them with relevant information at each stage, ultimately increasing the chances of conversion.

What is gated content, and what are its benefits?

Gated content is valuable information (e.g., ebooks, whitepapers, webinars) that users can access in exchange for their contact information. This helps generate qualified leads by capturing details of prospects who are genuinely interested in your offerings.

What is B2B demand generation?

B2B demand generation involves creating targeted marketing campaigns to attract business clients. It focuses on generating awareness and interest among businesses, leading to high-quality leads that are more likely to convert into customers.

How does lead nurturing work?

Lead nurturing involves building relationships with potential customers by providing them with relevant content and information throughout their buying journey. This continuous engagement helps move leads closer to making a purchase decision.

What’s the difference between B2B and B2C lead generation?

B2B lead generation focuses on attracting businesses as customers, often involving longer sales cycles and multiple decision-makers. B2C lead generation targets individual consumers, typically with shorter sales cycles and more emotionally driven purchasing decisions.