BEST
Revitalising BEST’s Digital Presence
Overview
BEST, a leading provider of SAP reconciliation add-on modules, faced challenges with an outdated website that didn’t reflect their product quality. We conducted a comprehensive website audit and implemented strategic improvements, resulting in a more competitive online presence for BEST.
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Background
BEST operates in the SAP industry, specialising in the development and implementation of high-quality SAP add-on modules.
The company aims to enhance operational efficiency for businesses by providing innovative reconciliation solutions that seamlessly integrate with existing SAP environments.
Challenge
BEST struggled with an outdated website that didn’t effectively communicate its product value. Key issues included:
OUTDATED
Design
NEEDS IMPROVEMENT
Brand Work
POOR
User Experience
INEFFECTIVE
Communication of product offering
Impact
The outdated online presence was affecting BEST’s business in several ways
- Potential loss of customers to competitors with stronger visual branding
- Difficulty in communicating product value without direct conversation
- Complex process for potential customers to access salespeople
- Lack of credibility due to the website’s appearance
Our Approach
Conducted a full website audit
Implemented a stylescapes exercise for branding
Provided recommendations for UX, design, and content improvements
Streamlined the sales process
Strategy implementation
- Used findings from audit to inform branding and content layout
- Performed a 9-point website checklist to score and assess the current website
- Conducted workshops with the client to understand their products and needs
- Revamped their case study content structure to better communicate the exceptional client work BEST had done
Design implementation
- Created three stylescape options for the client to choose from
- Improved site architecture
- Integrated Calendly for easier booking of demo meetings
- Edited site content to ensure maximum readability and clarity of offering
- Created personalised animations to help bring the new website to life
Chosen stylescape
Results
Improved website appearance to match product quality
Enhanced competitiveness in the marketplace
Streamlined sales process, reducing steps to book a meeting
Better communication of product value through the website
Increased credibility and professional appearance online
Old BEST website
New BEST website
Conclusion
FDC helped BEST transform its outdated website into a competitive asset that better reflects its product quality and streamlines the sales process.
Future plans
Our efforts encompass social media management, engaging blog posts, targeted email campaigns, and the development of internal documents and case studies.
We are now rolling out the BEST brand across all touchpoints, opening up communication channels to foster deeper connections with their audience and drive sustained growth in the SAP industry.
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Get in touch with us to see how we can achieve similar results for your business.