Maximise ROI with strategic
paid media advertising
We specialise in creating high-performance paid media campaigns that boost engagement, increase conversions, and accelerate your business growth.
We develop targeted campaigns that maximise your ad spend,
increase brand visibility, and deliver measurable results across all platforms.
Drive engagement and interest with our targeted paid media solutions.
Generate engagement and maximise ROI
Our content creation services include:
B2B demand generation
Developing targeted campaigns
to generate high-quality leads.
Content creation
Crafting compelling content that supports your paid media efforts.
Paid social advertising
Leveraging social media platforms for effective paid advertising.
Analytics and reporting
Providing detailed insights and reports to measure campaign success.
Paid media - Digital campaign setup
1 Campaign setup
- 2 Campaigns
- 1 Channel – Meta or Google
- New account creation if needed
- Audience building & foundation setup
- Tracking setup & conversion testing
2 Campaign creation
- 2 Campaigns
- Graphics / videos / display ads depending on channel
- Creative concept ideation
- 4-8 assets created per campaign
- Includes copywriting
- Includes stock imagery (if applicable)
Paid media management
1 Package 1
- 2 Campaigns
- 1 Channel – Meta or Google
- Daily optimisation
- Monthly report
2 Package 2
- 3 Campaigns
- 1 Channel – Meta or Google
- Daily optimisation
- Monthly report
3 Package 3
- 4+ Campaigns
- 1 Channel – Meta or Google
- Daily optimisation
- Monthly report
Frequently asked questions
What is paid media?
Paid media refers to advertising efforts where you pay to promote your content or brand on various platforms, such as search engines, social media, and other websites. It includes tactics like PPC (pay-per-click) ads, display ads, and social media ads.
How can paid media benefit my business?
Paid media offers several benefits:
- Reaches a larger audience quickly
- Drives targeted traffic to your website
- Increases brand awareness
- Generates immediate results
- Complements organic marketing efforts
- Allows for precise audience targeting
- Provides measurable results and ROI
What types of paid media services do you offer?
We offer a range of paid media services, including:
- Google Ads campaigns
- Social media advertising (Facebook, Instagram, LinkedIn)
- Display advertising
- B2B demand generation campaigns
How do you measure the success of a paid media campaign?
We measure success using key metrics such as:
- Click-through rates (CTR)
- Conversion rates
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Overall ROI
- Engagement rates
- Brand awareness lift
What is the difference between paid social advertising and other forms of paid media?
Paid social advertising specifically involves placing ads on social media platforms to target users based on their interests, behaviours, and demographics. Other forms of paid media include search engine ads, display ads, and video ads across various online platforms.
How does paid media complement organic content strategies?
While organic content builds sustainable audience connections, paid media can:
- Amplify your organic efforts
- Expand your reach to new audiences
- Drive immediate traffic and results
- Promote time-sensitive offers
- Keep your brand top-of-mind through remarketing
- Provide valuable data for audience insights
How often should I review and adjust my paid media campaigns?
Regular review and adjustment of paid media campaigns is crucial. We recommend:
- Daily monitoring of key metrics
- Weekly performance reviews and minor adjustments
- Monthly in-depth analysis and strategy refinement
- Quarterly comprehensive campaign audits and major strategy updates